Plenty Postpartum
The Brief
The founders of Plenty Postpartum, Kenz and Josh Durham, approached Nothing Fancy Design Studio looking for campaign assets for the launch of their new product. Plenty Postpartum is a supplement to support the milk production for breastfeeding moms, but the ultimate goal of the brand was to create a community of support for postpartum women.
To support the upcoming launch, Josh and Kenz were needing over 60 pre and post launch emails designed, as well as website landing page content, social media assets, and designed packaging inserts to create a fully customized user experience.
Outcome
The final identity system is clean and incporporates the beautiful brand photography with the easily recognizable brand colors–the pink and neutral palette.
A rounded corner element is implemented throughout all designed assets as a nod back to the shape of the supplement bottle and the pairing of the bold Archivo font with the more subtle and clean body font helps the readers easily find key information within the emails, print materials, and landing pages.
With the help of Nothing Fancy Design Studio, Plenty Postpartum had a very successful launch in April of 2026 and sold out of all of their inventory within the month. It continues to grow, expand, and thrive with assets and design systems that will stand the test of time.