Can I Talk to Your Grandma Podcast
The Brief
Can I Talk to Your Grandma? is a heartfelt podcast by Sarah Baumann that explores the untold stories and quiet wisdom of everyday women across generations. Each episode is built around authentic conversations with grandmothers—revealing life lessons, joyful moments, and memories that span decades. The show needed a brand identity that felt warm, personal, and rooted in nostalgia, while still being modern and visually striking across digital platforms.
Creative Direction
The visual identity is centered on nostalgic warmth with a contemporary twist. It was important to reflect both the intergenerational heart of the podcast and its deep emotional resonance, while still keeping the branding friendly and visually engaging for podcast platforms and social media.
The typography takes cues from retro script styles, with gentle curls and swashes that feel lovingly familiar—much like flipping through a well-loved family photo album. The color palette and iconography were designed to evoke the comfort of home, the sweetness of memory, and the joy of shared storytelling.
Outcome
The final identity for Can I Talk to Your Grandma? feels personal, playful, and lovingly crafted—perfectly suited for a show centered on connection, memory, and shared humanity. It’s a brand that invites listeners in with warmth and intention, while standing out in a crowded digital space.